"HOMIES"
DISAPPEARING FROM A STORE NEAR YOU!
In early May, 1999, Devonshire CRASH Detective P. J. Morris came across free enterprise’s latest effort to cash in on drugs and violence, "Homies"- tiny toy figurines wearing baggy clothes, white T-shirts, bandanas and knit caps. Each is sold from vending machines located inside major supermarkets and other retail establishments with the toys becoming very popular among young children as collectibles. Detective Morris immediately recognized these figurines as negative images that perpetuate negative stereotypes and glorify the gang life-style. Certainly, the image the figures portray is not in support of the Police Department’s anti-gang efforts. Recognizing the impact these toys could have on influencing innocent young children, Detective Morris continued to pursue the matter.
Finding out about the Police Department’s interest in the toys, the Los Angeles Times soon initiated their own investigation that ultimately resulted in a front-page news article. Detective Morris was interviewed as part of the story and stated, " It’s scary that kids are playing with these. We’re trying to fight and teach kids to stay away from gangs and we have to contend with this as well?" The article also included a statement from the creator of the figures as well as several influential leaders of the Hispanic community. The "Homies" drew mixed reactions, raising issues of dignity, stereotyping and the right to artistic expression. Many of the community leaders contacted for comment agreed with the Police Department and found the toys to be very offensive. One local Deputy District Attorney stated, " We’re thinking of putting them up in court and saying: ‘If you’re dressed like these guys, you’re violating probation’".
Based upon Detective Morris’ efforts and the Times article, one local supermarket chain has voluntarily removed the gumball machines selling the controversial figures from its stores. Impulse Amusements, one of the many companies that own and operate local vending machines, said it will phase out the "Homies" from its machines across Los Angeles County. Hopefully, this trend of community responsibility will blossom and soon include other businesses. Given the reaction to his efforts, Detective Morris stated he was very pleased with the response he has received and glad that the store and others are now committed to doing the responsible thing. Naturally, the Police Department hopes this trend will continue.
This article was taken from www.lapdonline.org
Homies Series II came out in 2001
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